Quality Standards

Essential. Natural. Vital.

With the above credo, we undertake to offer our customers high-quality pure products and perfect quality. To us, this means the following: we do not see ourselves just as a marketer of premium organic Aronia products and other foods made of dark fruits, but also as a networker and supporter of the Aronia berries growing, and as a developer of innovative products.

The quality begins in the partner cooperation with our farming partners. Together, we plan the harvest quantities and we engage as a long-term partner in the conversion to organic agriculture.

Our Aronia berries come solely from European organic producers. In this way, it is possible to cut short the transport distances as much as possible.

For the production of our products, we work hand in hand with experienced juice press houses and producing enterprises, from which we require regular control reports and where we carry out on-site audits. Further analyses made by independent institutes and reference samples are a matter of course.

A Fruit Is Not Equal to a Fruit

Why are the products with Aronia so cost-intensive?

The fact that fruits differ in their taste and size is not a secret.

The fruit varieties, which are partially imported from distant places, vary in price. One pays for a kilogram of apples less than for a kilogram of mangos – and that is how it should be!

Jörg Holzmüller bei der Aroniaernte
  • The market prices for one kilogram of Aronia berries in comparison to one kilogram of cider apples are four to seven times higher. The offer of Aronia berries is much lower than that of apples.
  • In comparison to apples, Aronia berries must be processed much quicker after the harvest. This requires high logistic effort and significant expenses.
  • One does not have as much experience with the harvest, use and processing of Aronia berries. We have meticulously mastered the corresponding expertise since the foundation of Aronia ORIGINAL in the year 2008.
  • We most importantly offer our customer 100% organic products. Our juice consists of 100% organic Aronia juice. In comparison to many refreshing beverages, we do not use any concentrates, preservatives or added sugar.
  • The predominating part of the value-creative chain takes place in Germany – for German salaries.

An Aronia ORIGINAL Product Includes a Lot of Processes

  • On-site analyses are conducted even before the harvest. The berries are only harvested after regular tests and when they reach the expected Brix-values.
  • Bottled in special brown-glass bottles with light protecting properties.
  • Storage, regularly checked by us, at our logistic partners.
  • Immediate and regular analyses at partners and independent accredited laboratories far beyond what is legally required.
  • Provision of flyers and other promotion materials.
Essential. Natural. Vital. Aronia ORIGINAL.
  • Processing immediately after the harvest in well-proven press houses.
  • For organic products, an annual certification by competent authorities is necessary.
  • Guaranteed purchase and fair payments for our farmers.
  • Mandatory inspections of goods receipt and dispatch.
  • Regular consultancies and interviews with our farms concerning the best possible yield and mutual satisfaction.
  • Promotion and marketing actions in advertisements, social media, blogs, websites, public work and participation in fairs.

Our Quality Benchmarks

Aronia ORIGINAL represent the natural foods that can offer us the best of nature. Of course, our products are signed with the EU-wide unified organic label. For the organic certification, it is necessary to have our documents and products examined by a competent organic control body at least once a year. You can track this fact on the labels through the mentioned number of the organic control body.

Biologo Our own department takes care of the quality assurance of all Aronia ORIGINAL products and has them vetted thoroughly. It is our responsibility to offer you a perfect and honest product, which goes beyond the legal regulations.

Quality is called: Aronia ORIGINAL

Company founder Jörg Holzmüller

Our Analyses

In addition to legally prescribed inspections made by food safety bodies and organic control bodies, the Aronia ORIGINAL products are also tested through detailed and independent analyses at more established laboratories, where every charge of the products is tested, among other things, for residues of plant protection products, heavy metals or patulin (mycotoxin), as well as for traces of allergens (e. g. lactose and gluten). Furthermore, we have the exact nutrients, radioactivity and – as to the product – even the microbiological character continuously researched.

Sliced and ripe Aroniabeere
Solely perfect products are delivered for sale! Because it is a 100% natural product, the fluctuations in taste and character are usual, as factors such as sun shine or rain cannot be influenced. We want our products to be as original as possible. For this reason, the taste, for example, can be affected depending on the field or plantations and their character. As in the case of good wine, the gourmet can immediately recognize and taste the sensorial differences. Wir wollen unsere Produkte so ursprünglich wie möglich halten. Daher kann es je nach Feld oder Plantage und dessen Umweltbeschaffeneheit zu Auswirkungen auf beispielsweise den Geschmack kommen. Wie bei einem guten Wein können Feinschmecker sensorische Unterschiede sofort erkennen und schmecken.
Maria FrenkelChief of Research & Development

We critically monitor the following during the entire production process:

  • The selection of raw materials according to our own special preconditions, which we have additionally defined through the product specification.
  • Our products’ compliance with law, regulations and directives.
  • Further additional quality regulations, which go beyond the standard demands: the neuform-label for products from Health Food Stores e. G. and vegan-quality according to Vegan Society – signed with the neuform-quality label and the vegan-flower on the Aronia ORIGINAL products.
  • Sampling, whereby the quality of the samples is checked by independent accredited laboratories.
  • Assessment of the analysis results and conclusions.

Brown Glass

We place great value on the environment-friendly packaging, which is not only sustainable but also protects our products very well. For this reason, we had a special brown glass bottle developed for our direct juices in 0.7 l bottles. The brown glass bottles protect the special contents against UV radiation.

FSC Label

Our juice packs are made of certified FSC cardboard. Even in the case of adhesives, we pay great attention to the especially sustainable and natural vegan glue for bonding our cartons.

Screw Cap

Recently, we have started using a special cap for our 100% direct juices. The screw cap is provided with grooves. If the content – contrary to expectations – should begin to ferment, the pressure is released through a membrane in the cap. The danger of popped bottles is lowered and you can immediately recognize in the cap if something is not all right.

Special brown glass provides a safety UV protection
FSC Karton Label
The FSC label offers the guarantee of a sustainable paper origin.
The new caps with grooves.

Only products that we would purchase ourselves

... come to you. In addition to a sensorial performed by accredited examiners in labs, our ecotrophologists examine our products in terms of their taste, fragrance and look.

The wishes, meanings and criticisms from you, our customers and Aronia fans, lie at our hearts. It doesn´t matter if you have wishes regarding the products, you make complaints about faults or you have common questions relating to the Aronia berries – do not hesitate to contact us: mail@aronia-original.de .